Retail & Store Staff Pilot
How a global toy retailer piloted range-specific selling scripts for store associates
A selling script for a single toy range, built and in associates' hands within days.
- from range brief to live course
- Days
- from range brief to live course
- average score
- 98%
- average score
The problem
Toy ranges sell on the story: what the toy does and why a child will love it. Store associates rarely get range-specific selling training, so the conversation stops at the price tag.
Our approach
- 01
Start narrow. One range, taught as a Features-Advantages-Benefits pitch.
- 02
Prove it first. A small pilot before scaling.
The solution
- Selling module The pitch for each hero product, with quiz questions.
- WhatsApp delivery No app, no login.
The outcome
- A range-specific selling script was built and in associates' hands within days.
If you sell seasonal or licensed ranges, each one can get its own selling script before it hits the shelf.
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