How Livguard trained 2,200+ sales and service staff for a new product launch

The problem

Launching a new lithium range meant two groups had to be ready on the same day: the salespeople selling it and the technicians servicing it. Both work in the field, across regions where Hindi and English don't reach everyone.

Our approach

1. 01

   Two tracks, one launch. Separate sales and service versions, released together.

2. 02

   Regional languages first. So technicians learn in the language they work in.

3. 03

   Culture alongside product. Customer care sits next to the launch content.

The solution

• Launch training The new range, for sales and for service.
• Selling skills Objection handling and in-store execution.
• Customer care A customer-care culture program and field safety.

The outcome

• Sales and service went into the launch with the same product story.
• Three in four staff started the training without a classroom day.