FMEG & Consumer Durables
How Havells turned every product launch into a short WhatsApp lesson, in 8 languages
Launch training for the sales team and channel partners, ready within days of every launch and in every selling language.
- product launches covered
- 30+
- product launches covered
- languages
- 8
- languages
- of training messages read
- 85%
- of training messages read
The problem
Havells launches new products across fans, lighting and appliances all year round. Each launch needs the sales team and channel to know the product and the pitch before it reaches the shelf. Trainer-led sessions couldn't keep up with the launch calendar.
Our approach
- 01
One launch kit per product. AI turns a product deck into a course in days.
- 02
Teach the pitch, not the spec sheet. What to say to the customer.
- 03
Check readiness. A quick quiz after every launch.
The solution
- Launch programs A short course for every major product launch.
- Local languages Each course in 8 regional selling languages.
- Dashboards Readiness by product, team and region.
The outcome
- Every launch now reaches the sales team on WhatsApp within days.
- Most people who open a lesson finish it, typically within a few hours.
- Sales leaders can see which teams are launch-ready.
If you launch products every quarter, your sales force can be launch-ready within days, in every language you sell in.
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