FMEG & Consumer Durables First 10 weeks
How Ultravolt (Aditya Birla Group) trained 3,400+ salespeople, retailers and electricians in 10 weeks
One platform for the whole channel: the sales team, dealers, retailers and electricians, each with its own track.
- people across the channel
- 3,400+
- people across the channel
- languages
- 11
- languages
- average assessment score
- 92%
- average assessment score
The problem
A new brand in a crowded market has to win the counter and the electrician. The sales team, retailers and electricians all needed to know the product and why safety matters, fast, and none of them sit at a desk.
Our approach
- 01
Four audiences, one platform. Sales, dealers, retailers and electricians each get their own track.
- 02
Sell safety, not specs. Product knowledge turned into a counter conversation.
- 03
Cover the process too. How to use the sales app from day one.
The solution
- Product Wire basics, safety and the full range.
- Process Step-by-step training on the sales app.
- Loyalty What retailers and electricians earn in the loyalty programs.
The outcome
- The whole channel, from field officer to electrician, trained in 10 weeks.
- Learners retook tests by choice to improve their scores.
- A new brand launched with one shared product story.
If you sell through retailers and electricians, you can train the whole chain, not just your payroll, on their phone.
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