How Blue Star rolled out workplace conduct training to 3,800 employees on WhatsApp

The problem

A mandatory conduct policy has to reach every employee, not only the ones at a desk. At Blue Star, that includes plant workers and service technicians with no corporate email, and HR needed proof of completion for each of them.

Our approach

1. 01

   One channel for everyone. WhatsApp reaches the plant, the field and the office.

2. 02

   In-depth, but bite-sized. Short sessions people finish over a few days.

3. 03

   Let reminders do the chasing. No HR follow-up needed.

The solution

• Conduct program Expected behaviour, what crosses the line and how to raise a concern.
• English and Hindi So plant and field staff aren't left out.
• Completion records A record for every employee.

The outcome

• Four in five employees started a program that would usually only reach the office.
• Every completion is on record for HR and compliance.